Social media influencers have over 250 million followers on various social media platforms, and some of them earn up to $300,000 per YouTube video. A few social media influencers have more followers than New York’s entire population. You may not see them in traditional media, but they are extremely popular in the online world. They have become the latest trend in advertising due to their ability to influence millions of people all over the world. In fact, major companies are spending significant amounts of money on social media influencers to sway their followers to buy their products and services. Here are our top six social media influencers from around the world.
Also known as King Bach, Andrew Bachelor is one of the most popular social media influencers in the world. This online celebrity rose to fame for his hilarious six-second Vines, managed to gather an incredible following of 16 million followers. The multi-talented director, producer, and actor moved to YouTube and now has over two million subscribers, over 12 million followers on Instagram and more than two million followers on Twitter. This year in March, Andrew posted only three videos on various social media platforms. However, he managed to get 5.2 million views and over 180,000 comments for those three videos. You can see just how influential he can be on social media. Due to his popularity on social media, he has partnerships with Samsung, BET, and Wendy’s, to name a few.
Best known for her hilarious videos on Vine about what women have to face on a daily basis, Amanda Cerny is another highly popular social media influencer. She gained popularity after featuring in Playboy in 2011. She decided to work as a model before branching out to social media. By the time Vines became defunct, Amanda already had amassed an unbelievable 4.6 million followers. Right now, she has over 1.6 million subscribers on YouTube. Her videos generate over 72 million views on her channel. On Facebook, she has close to 7 million likes on her page and over 12 million followers on Instagram. As she is considered a prominent social media influencer, companies such as The Forest, Smith and Forge, Esquire Network, and Doritos have teamed up with her.
Grace Bonney started DIY and interiors blog called Design*Sponge in 2004, just after she finished college. At first, she was a freelancer for a variety of lifestyle, interior and glossy home magazines, earning just enough to pay off her bills. Over time, she witnessed the change in the media landscape. Her blog consistently started performing well, which attracted interior outlets. Currently, she has over 847,000 followers on Instagram, 584,000 followers on Twitter, 327,000 fans on Facebook, 300,000 followers on Pinterest and over 150,000 readers on RSS. She was named as the number one social media influencer for the Home category in Forbes list of Top Influencers. She has partnerships with Ann Taylor, 3M, Mrs Meyers, and West Elm.
Based in Adelaide, Australia, Kayla Itsines is a multi-millionaire and the undisputed queen of fitness. She built an empire with her hardcover best sellers, stadium tours, and paid e-books. Her app ‘Sweat with Kayla’ is one of the most popular fitness apps on both Android and iOS, with an estimated revenue of over $17 million. She is number one under Fitness in Forbes Top Influencer list. Her program ‘Bikini Body Training Guide’ has hundreds of thousands of subscribers. She has over 6.6 million followers on Instagram and hashtags related to her program have been used in over 10 million posts. Her Facebook page has over 11 million fans.
Logan Paul is one of the most famous Internet celebrities from around the world. He started off making funny videos on Vine, racking up an astounding 9 million followers on Vine. He has over 8 million fans on Facebook, and his Snapchat profile is growing at an incredible rate. He did an improvised shoot for Dunkin’ Donuts, from which he earned $200,000. He received more than $300,000 for wearing shirts bearing Jimmy John’s logo on a couple of his videos. This 22-year old has over 2.6 million subscribers on YouTube, more than 1.3 million followers on Twitter, 14 million likes on his Facebook page and an incredible 9 million followers on Instagram. His videos are comparable to primetime television advertisements, as it has the same reach.
Zoe Sugg or more popularly known as Zoella became famous for her beauty Vlogs in which she reviewed cosmetics she bought from the drug store. Her girl-next-door looks and charming and cheerful delivery made her a YouTube sensation with over 11.6 million subscribers from around the world. She featured in Forbes Top Influencer List as number one in the Beauty category. She boosted her earnings with onscreen brand collaborations and YouTube clicks. Girl Online, her first book broke records in the UK during its first week sales. It became a bestseller in the U.S during 2014. Her influence was showcased when she collaborated with Superdrug, a UK drugstore chain. By putting her name on the beauty line of the drug store, the sales was off the charts, quickly breaking the sales record.