Created in partnership with Groupe Schumacher, an automotive dealership with a luxury division, the new Paris based Bugatti showroom is the first to feature Bugatti’s new corporate design and will offer a small piece of the Molsheim experience in the French capital. This new showroom marks a new return to Paris for Bugatti with the last corporate presence being there nearly 80 years ago.
Located at 181 Avenue Achille Peretti, Bugatti’s recently opened doors to its brand-new home in Paris in partnership with Groupe Schumacher. Bugatti’s new Paris showroom happens to be the first to feature the brand’s corporate design with interiors that are compelling, to say the least. Bugatti has drawn subtle inspiration between its home in Molsheim covered in trees and fallow deer, by creating a lounge area in the Paris showroom that extends into an idyllic garden.
Groupe Schumacher CEO, Edouard Schumacher stated, “We envisioned a place where, in absolute discretion and confidentiality, we would be able to welcome our clients and give them a tailored service. A place in Paris where time stops.”
In the 1920s, Bugatti founder Ettore set up the brand’s first showroom in the very same suburb as the new one today, however just on a different avenue. Neuilly-sur-Seine also happens to be the suburb in which Ettore spent his last days. As far as history goes, it is also interesting to note that Groupe Schumacher, Bugatti’s new showroom partner, started business in 1947, the same year Ettore passed away.
“It’s a real honor for us to have been chosen by Bugatti to represent this iconic brand. We are particularly happy to be the first dealership in the world that proposes the new Bugatti visual identity”, states Edouard Schumacher.
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