Imagine organizing a workshop that exceeds all expectations. You’ve lined up renowned guest speakers, secured the perfect venue, and have top-notch vendors ready to provide their services. However, you’re stuck on how to effectively promote your event.
Adopting effective email marketing strategies can help you craft a productive and impactful email campaign to boost event registration. These strategies will lead to higher open rates, increased click-through rates, and improved conversion rates.
With a few clever techniques, your subscribers will be spreading the word about your workshop in no time! Let’s explore these email marketing strategies to ensure your event’s success.
Email marketing strategies and tricks for workshop promotion
If you want your workshop or training event to succeed, you must make a significant effort with promotions. Your work will not end with inviting people to register and sending them details. Be sure to use the effective tricks below to make an impact.
1. Personalize your emails:
No less than 82% of marketers say that personalizing your emails helps increase the open rate. You can use email marketing templates on PosterMyWall and customize them according to the theme of your business.
2. Pick the right days and times:
Though it varies from industry to industry, there are generally timings and days that are considered to be right for businesses. However, Fridays and Tuesdays are the best days to send promotional emails.
3. Try automating emails:
It is a known fact that automated emails generate a higher click rate of around 119% compared to others that are not a part of your automation workflow.
Top strategies for email marketing
You cannot simply use the tricks above and not implement focused strategies to promote your workshop. Read below to find out more!
1. Be sure to highlight the guest speakers:
You need to leverage the guest speakers invited to your workshop to inspire your customers truly. It will help you create relatable emails and garner the readers’ interest. You can also include the photos and names of the speakers when sending out emails.
If you are holding a large online workshop, then it is highly likely that the guest speakers you invite are well-known. Then, you can only choose to list them. But where smaller workshops are concerned, you will need to add the speakers’ backgrounds and personalities to the email. It is done to validate the attendance of the recipient.
2. Pick the right audience to target:
Before personalizing emails using templates or themes from PosterMyWall, you must profile your recipient. Try to note their interests and be as accurate as possible so that you do not spam their inboxes.
For workshops, you will need to appeal to the target group in the middle of its current stage in the sales funnel. However, ensuring that the workshop topic aligns with the audience’s decision-making stage will fall onto you.
In addition, if the speakers you invite are external to your business, you can always ask them to send out invites to attendees. You could also help them include offers in the emails, such as discounted tickets or free e-books, to get the ball rolling.
3. Design a simple sign-up process:
The sign-up process is the primary part of your email marketing efforts. Thus, you must ensure that it is as easy and simple as possible. Your audience should not have to take too many steps to register for your workshop.
To increase the number of sign-ups, you can create a compelling and clear CTA button. It should stand out from the other elements of the email and have a straightforward direction. Double-check to ensure that it links straight to the registration page so your potential attendees do not bounce off.Â
Moreover, to ensure you get genuine leads, try to validate each new sign-up. You can easily do this with the help of an email validation API.
4. Send out invitation reminders:
Ensure your attendees don’t miss your workshop by sending out timely invitation reminders. Schedule reminder emails to go out a few days before the registration deadline and another the day before the workshop. Automating these emails and reminders can simplify the process and keep your audience engaged and informed.
5. Include testimonials in your emails:
Testimonials are a surefire way to enhance your trust and credibility and eliminate doubts that may arise. Including reviews in your emails will show recipients how other people have reaped the rewards of attending workshops. They will go a long way in building the confidence of the target group and encouraging them to attend.
The following guidelines will help you use testimonials in the best way.
- Add two or three of them in every email you send.
- Do not quote businesses but people the recipient knows or can relate to.
- Try to quote exact words.
- Incorporate pictures of the people who have written the testimonials.
- Include email signatures.
6. Offer early bird deals:
Early bird deals are offers that focus on advertising the amount your audience can save if they choose to make early payments. By offering discounted prices, you can cut on overhead costs of the workshop and increase profits.
On the other hand, you can also provide bonuses, like freebies, to people who cash in on the early bird discount or giveaway bags. It can help indicate to the attendee that they are essential to you. Try to make these offers as convincing and attractive as possible to ensure no risk of a small turnout. Otherwise, your ROI could take a significant hit.
7. Use a consistent color plan:
A consistent color plan for all your emails is an essential design principle for all email marketing campaigns. It can go a long way in ensuring that your brand receives space in the spotlight and makes room in your target audience’s heads.
8. Do not forget to add value-adding videos:
Using informative videos as bait to get people to sign up for your workshop is an excellent way to market it. It can also help you increase attendance at the workshop and the open rate of the emails.Â
Videos are often used in emails to draw the recipient’s attention. Therefore, you can start with something as simple as the sign-up option and lead viewers straight to the value-adding video.Â
However, you must ensure that the video you link provides insight into the upcoming workshop and inspires recipients to register to gain additional information.
Implementing email marketing strategies to market your workshop
If your goal is to boost attendance at your workshop or spread the word about your chosen guest speaker, you will need to market it the right way. Therefore, it falls on you to ensure that your email marketing strategies are not in vain.
Follow the tips and strategies above, and you will likely achieve your goals and make some good returns.