Email marketing is one of the most effective ways to acquire and retain audiences and convert them into paying customers. It’s also one of the easiest ways to build brand awareness and category expertise. The question then becomes which email marketing platform should you choose for your email marketing.
You don’t need any expertise to start an email newsletter or email campaign. You can start with a small audience and slowly build your base. The trick is to choose the platform that suits your business needs from all the email marketing services out there. To help you do that, here are the eight best email marketing services and platforms.
8 best email marketing services & platforms
1. Mailchimp
Mention email marketing and the first name that would come to most people’s minds is Mailchimp. Quite rightly so, considering the platform comes packed with all the features most businesses would need.
An easy-to-use interface, professional templates, and a drag and drop email builder are just some of the things that make it a top choice. Mailchimp also offers advanced features like A/B testing and custom list segmentation.
Price: Free for up to 2000 subscribers. Paid plans start at $9.99.
2. Hubspot
If you’re looking for an automated email marketing services platform, Hubspot should top your list. Their Marketing Hub gives you all the tools to grow your traffic and leads. These include emails, landing pages, live chat, social media ads, video, content, and SEO.
With Sales Hub, you would be able to schedule and track emails and meetings. It also gives you sales automation and predictive lead scoring. With Service Hub, you can use the platform’s ticket and support features.
Price: Free if you send up to 2000 emails a month. The paid plans start at $50 a month.
3. ConvertKit
For YouTubers and bloggers, ConvertKit is a top-notch email marketing services platform. It comes with list segmentation, A/B testing for subject lines, and the ability to personalize campaigns. If you’re holding a webinar or launching a product, you can use its specialized automation templates for greater optimization.
To improve conversions, you can use signup forms and landing pages that you can customize. If you want to see how your email sequence would look, the workflow editor will come in handy.
Price: The service is free if you only have up to 1000 subscribers. You’ll have to pay $29 per month for the premium plans.
4. MailerLite
Are you a beginner in email marketing? If so, MailerLite is what you should be looking at. Its drag-and-drop editor makes it easy for beginners to create email campaigns. The email marketing service also comes with a website builder, dedicated landing pages, and signup forms to help grow your subscriber base.
With segmentation and contact management, the platform makes it easy for anyone to get started. Along with reports and analytics, the service also comes with personalization and email automation based on user behavior.
Price: For up to 1000 subscribers, you’ll have to pay $10 per month.
5. Constant Contact
If you’re a small or medium-sized business that wants advanced features from your email marketing platform, Constant Contact should be your choice. Along with free email templates, it lets you automatically create branded templates based on your Facebook page or website.
With the Email Plus package, you’ll get tools for online donations, surveys, and multi-step automated email sequences. You can also create landing pages, a website, or even an online store. Importantly, you can also manage your social media activity, from scheduling posts to replying to comments.
Price: For up to 500 subscribers, the platform will charge you $20 a month.
6. ActiveCampaign
For those looking to take their email automation to the next level, ActiveCampaign has a host of advanced features. It offers up to five different versions for you to see which email will work better. You can also use contact data to personalize your emails with this email marketing services platform.
To ensure that your emails don’t go to the junk folder, the service has a spam tester. You can even collect data on your subscribers’ page visits and other actions online. With pre-made workflows, it’s easy to get started with the platform’s email automation services.
Price: Starts at $15 per month if you only have up to 500 subscribers.
7. AWeber
With a large collection of email templates and an intuitive drag-and-drop editor, AWeber has everything a beginner needs to start an email marketing campaign. But what makes the platform special is its AI-powered assistant for design. It will help you build on-brand and customized templates for your emails based on your social media accounts and website.
AWeber can also automate drip campaigns to welcome subscribers or launch a new product. There are also pre-made workflows that come with email templates for each stage of your campaign.
Price: Free for up to 500 subscribers. The pro version starts at $19 per month.
8. GetResponse
This is the platform for you if you’re a small business looking for a fully-equipped email marketing service. It has a vast collection of professionally made templates that comes with a drag-and-drop editor. This will make it easy to create emails in sync with your brand personality and design language.
You can collect customer data based on their interests and behaviors and use segmentation tools to personalize your campaigns. With GetResponse, your business will also be able to effortlessly send marketing campaigns along with transactional emails.
Price: $15 per month if you only have up to 1000 subscribers.
In short
Email marketing services are becoming popular because of their ease of use and exceptional scalability. From freelancers to small businesses to medium-sized enterprises, email marketing can serve everyone. Choosing any of these email marketing service platforms will add immense power to your digital marketing efforts, irrespective of the size of your business.