As a startup founder, entrepreneur, or even freelancer, video marketing should be a top priority for you. It will help you reach more people, convert more customers, and grow your revenue. If you are wondering how to create video content for your business, these 25 video marketing ideas should make it easy for you.
Video is the undisputed king of content now. Social media videos get 1200 percent more shares than other forms of content. Almost 65 percent of people purchase a product or service after watching social videos. They can also increase conversion by 34 percent. No wonder then, 87 percent of marketers use video marketing.
But if you are starting out, video marketing can feel overwhelming. How do you think of new ideas? How do you create a video content calendar for months or a year? How do you refresh your content? To help you out, here are 25 video marketing ideas for 2022 and beyond.
25 video marketing ideas for entrepreneurs in 2022
1. Announcement
Launching a new product or an online course? Rather than issuing a press release or writing a long post, create a short video to inform your followers. You don’t have to reveal everything. Make it sound like a teaser to keep your audience excited.
2. Product demo
Starting out in video marketing? A product demo is an effective way to engage with your followers. Talk to your team members and customers and you might see your product from a different point of view. Show the advantages from the user’s perspective and add graphics to help them understand it better.
3. Feature demo
Maybe you already have a product demo video. In that case, you can focus on a particular feature that people may not be aware of. This will be more effective if you can have a series of short ten or fifteen-second videos that you can use as pre-roll ads or social media videos.
4. Repurposed blog post
Another effective video marketing idea is to convert a blog post. Look at your social media feeds or your blog and find articles with the highest engagement. Now you can illustrate the article with graphics and add music to it to make it more creative. This can also drive users to your blog.
5. Q&A with customers
Reach out to someone who recently bought your product or someone actively considering buying it. Ask them questions on the product and any hesitation they would have had or still have. These answers will make your video content relatable to both existing and potential customers.
6. Highlight a team member
This is how you take your followers on a behind-the-scenes tour of your business. Interview someone from your team with real questions about what it feels like to work for your company. It could be a senior leader or someone who has been with you from the beginning. Such video content will humanize your business.
7. Customer testimonials
A personal recommendation from someone like them will be more credible for customers. You can request any of your recent or repeat customers to feature in a video. Hearing their reasons for buying your product will make your business seem reliable. This social proof also personalizes your brand for potential customers.
8. Thank you videos
There are several ways to thank your customers through videos. One way is to create a generic video and embed that link in an email or SMS. Once a customer completes a transaction, you can share it with them. You can also send personalized videos to thank customers who have been buying from you for years.
9. How-to videos
If you’re launching a product, it’s a wonderful opportunity to show how to use it. If the product already exists in the market, you can explain one of its advanced features. These videos can attract new customers and be a part of your website and email marketing campaigns.
10. Start-to-finish
Your customers and clients will be interested in how you create your product or service. How about creating a social video that shows the process, from ideation to the finished product? To make it real, you can also showcase the challenges that you usually run into and how you solve them.
11. Live meetings
An interesting video marketing idea is to share one of your meetings live with your audience. This makes the business seem real and also allows you to discuss your product or service and its benefits. Streaming live meetings is also a way to highlight your employees.
12. FAQs
Ordinary FAQ pages can be boring, especially when there’s so much text. How about making a video with answers to the most popular questions? You can ask your team members to read out the questions and provide relevant, short, and easily understandable answers.
13. Expert interviews
Interviewing experts is an effective video marketing idea, especially if you are in the business of education, consultancy, or any other online product or service. These videos can also be featured on the social media pages of those being interviewed, which will widen your audience base.
14. Unique selling proposition
A product or feature demo is a tactical way to talk about what you offer. At a bigger level, you can start with a video explaining your brand’s value proposition and how it’s different from others in the market. This is an excellent way to explain your understanding of the customers and build your brand equity.
15. Before-and-after
Customers would like to know how your product can solve their problems or give them a better experience. A smart way to do this is by showing a before-and-after video. This will bring out your product’s benefits while highlighting the difference it can make in a customer’s life.
16. Timelapse
If you make a product, it would be interesting to see the process as a timelapse video. You can place a stationary camera and capture its creation over weeks or months. When played in fast motion, these will be interesting and show the amount of labor that goes into your products.
17. Office tour
Viewers would also like to see your office. This doesn’t have to be a professionally shot or edited video. It will be more believable if the footage looks raw. Introduce your audience to your meeting rooms, cafeteria, cabins, and even some of your employees.
18. Unboxing
When your product is ready to ship or if it’s just been launched, an unboxing video can create excitement among users. Approach this like a user and explain the best ways to get started with your product. Take time to mention the dos and don’ts to make it more helpful for your customers.
19. Whiteboards
Using a whiteboard may seem like a simple video marketing idea but users like it precisely for its simplicity. Are there any key points that you want your followers to know about your product or the industry? Write them down on a whiteboard and make a short video.
20. Listicles
If you use lists in content marketing, you can easily convert them into videos. This is especially useful if your objective is to build expertise in your domain. Even if you don’t have listicles, you can create videos with information relevant to your industry.
21. Topical videos
Another way to gain social media traction is to comment on a trending topic. This requires some tact as you shouldn’t be seen as someone trivializing an important subject. You can show support to progressive causes or empathize with people.
22. Origin story
If you’re looking for video marketing ideas, sometimes the best place to start is your company’s origin. How did you think of the idea? What were your biggest challenges? Who were your first employees? Who was your first big client or customer?
23. Product comparison
Are you confident that your product or service does a better job than those of your competitors? Then it’s time to compare the products. To make it more impactful, you can feature your customers doing the comparison. But don’t be dismissive of your competitors. Be respectful and highlight their features while talking about your benefits.
24. Offers
Usually, companies put out images with text to talk about their offers. These look cliched since social media is filled with them. An alternative way is to use video marketing. Even if it’s a time-bound offer, a short 20-second video will have a greater reach.
25. Contests
One of the most popular video marketing ideas to increase customer engagement is to announce contests. You can talk about the prize and the way to enter the contest in a video. It’s also an effective tool to announce the winners and interview them.
In short
With these video marketing ideas, you can build a months-long social media calendar filled with interesting and engaging content. With every additional video you put out, you will widen your reach and increase your engagement.