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Jay-Z and Beyoncé Are Rumored To Be Owners Of This $28M Rolls-Royce Boat-Tail

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Inspired by the $13 million Rolls-Royce Sweptail, on May 27th, Rolls-Royce unveiled the stunning coachbuilt, Boat-Tail. Only one piece was manufactured exclusively for an anonymous client, and its price is around $28M, making it the most expensive car of all time.

If a report from the UK’s Daily Telegraph is to be believed, the owner of this newly commissioned Rolls-Royce is music’s power couple Jay-Z and Beyoncé.

There have been signs since last week’s reveal that the car may belong to the music couple. First, there were reports that the mystery owner hailed from America and that he and his wife were involved in the music business. Then there’s the Azure blue finish, which many views as a nod to the couple’s first child, 9-year-old Blue Ivy.

And then there’s the champagne cooler: In the press images of the vehicle (as shown above), it’s packed with bottles of Armand de Brignac, the same brand that Jay-Z partially owns.

“Boat Tail is the culmination of collaboration, ambition, effort, and time. It was born out of a desire to celebrate success and create a legacy. In its remarkable accomplishment, Rolls-Royce Boat Tail forges a pivotal moment in the history of our brand and in the contemporary luxury landscape”said Torsten Müller-Ötvös, CEO of Rolls-Royce.

The bodywork of the Rolls-Royce Boat Tail is made 100% by hand. The outside is wrapped in a distinctive shade of blue, the customer’s favorite color. The color is subtle and retro in the shade, but in the sunlight, the metallic and glass flakes embedded in the paint provide a bright and energetic aura to the finish.

Measuring 19 feet, the nautical-themed cabriolet is powered by a 6.75-liter V-12, seats four, and comes with a detachable carbon-fiber roof that allows it to transform into a sleek coupé.

In the glove compartment, there is a uniquely designed Mont Blanc pen and an interior, expressly made to house an exclusive Bovet 1822 watch, the cost of which can reach several thousand and even millions of dollars.

Rolls-Royce Boat-Tail

Most impressive of all, though, are the twin side-opening compartments in the rear that house a pair of bespoke champagne coolers, which hold bottles of Armand de Brignac Champagne, one of the world’s most exclusive beverages.

With a rear resembling a yacht deck, the Boat-Tail’s opulent design has all the amenities one would need for a Sunday afternoon picnic. Opening the trunk (at an angle of 15 degrees, the perfect measure according to the British) the twin side-opening compartments open to a full Christofle picnic set that unfolds an umbrella and features a Swiss timepiece, cocktail tables, matching chairs, and a full-sized parasol.

The project took four years to develop.

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Rolls-Royce Boat-Tail

The Highest-Valued Startups in the World 2021

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The trend of converting novel ideas into reality by establishing a startup has become increasingly popular over the last decade. However, few startups manage to survive and become profitable ventures. In 2021, the highest-valued startups in the world are:

ByteDance

ByteDance Limited is the parent company of the popular video-sharing app TikTok that allows people to make short videos of 15 seconds to 1 minute for a variety of purposes. Founded by Zhang Yiming in 2012, this Chinese startup has a net worth of USD 40 Billion. The company, headquartered in Beijing, mainly aims at developing social networking and video sharing services. Apart from TikTok, its other products include Douyin, a Chinese version of TikTok, and TouTiao, a Chinese news platform. Despite bans from various countries, TikTok remains the most popular and profitable product of ByteDance, making it the highest-valued startup globally.

Stripe

Founded by Irish brothers John and Patrick Collison, Stripe ranks second in our list. With a net worth of USD 95 billion, this fintech company has attained global recognition. The company primarily deals with payment processing services and focuses on strengthening the economic infrastructure on the web. One of its developments, Stripe Atlas helps startups to launch their businesses in an easier and faster way. It has headquarters in both San Francisco and Dublin, making it an Irish-American company. Today, software applications released by Stripe are used worldwide by all sorts of organizations to manage business online and for accepting payments.

SpaceX

SpaceX is the brainchild of one of the richest men in the world, Elon Musk. It is an American company involved in space transportation. It also indulges in aerospace manufacturing and has launched numerous space ships. Valued at USD 74 billion, the company aims at reducing the costs of space transportation with the ultimate objective of establishing colonies on Mars. SpaceX has already become a pioneer in various sectors. For instance, it is the first company whose privately funded rocket (Falcon 1) reached orbit. It also became the first private company to send its spaceship (Dragon) and astronauts to the International Space Station. SpaceX continues to innovate, update, and invent new products to achieve its unique mission.

DiDi Chuxing

DiDi Chuxing is a privately held transportation company founded by Cheng Wei in 2012. Earlier known as Didi Dache and Didi Kuaidi, this Chinese startup provides vehicle-for-hire services. In 2021, it boasted a net worth of USD 62 Billion with over 500 million users. Today, it is the world’s leading transportation platform providing services across the globe. In its huge portfolio, it supplies a wide range of app-based services like taxi-hailing, ride-sharing, delivery, private car-hailing, financial services, and so on. The company is reputed for providing its drivers, car owners, and partners flexible work schedules. In 2016, DiDi also acquired its major competitor Uber China. Recently, TIME Magazine enlisted DiDi among the top 100 most influential companies in the world.

Instacart

Instacart is an American startup established by Apoorva Mehta, Max Mullen, and Brando Leonardo. The company that essentially provides grocery pick-up and delivery services in the US and Canada is valued at USD 39 Billion. Instacart follows a service model that allows customers to purchase groceries via a website or app through a personal shopper. The personal shopper is responsible for picking the order, packing it, and delivering it to the customer within the time frame. Customers have several digital payment options to complete the transaction. It is also a known fact that one of the co-founders, Apoorva Mehta, launched as many as 20 startups before he hit the jackpot with Instacart. 

UiPath

UiPath is the world’s leading company in Robotic Process Automation (RPA). It was founded by Daniel Dines and Marius Tîrcă as DeskOver in 2005 in Romania. In the beginning, the startup outsourced automated libraries and software to big companies. The founders soon changed DeskOver’s name to UiPath and established headquarters in New York City. UiPath software applications help businesses to automate their everyday tasks by observing user activity. At present, the startup has offices in almost all the major cities in the world including London, Bangalore, Singapore, Tokyo, Paris, and Washington D.C.

UiPath has a net worth of USD 25 Billion.

Klarna

Klarna is a fintech company that aims at making online payments transparent and simple to the greatest extent possible. Initially, the founders of the start-up, Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson had difficulty attracting investors. This, however, did not demotivate them, and they went ahead with the idea. Eventually, they received ample investment and started operating in Sweden. Currently, they are valued at USD 31 billion with 90 million active users and offices in 17 countries. 

Epic Games

Tim Sweeney founded Epic Games in 1991. The American company has a net worth of USD 28.7 Billion. The company’s headquarters are in North Carolina but it operates worldwide. With over 40 offices distributed globally, Epic Games is one of the top interactive entertainment companies at present. Its most recent and successful product is Fortnite, having more than 350 million players. Another development of the startup is Unreal Engine that helps in providing developers and creators an end-to-end digital ecosystem. Guinness World Record even titled Unreal Engine as the most successful video game engine in 2014.

Databricks

Databricks is an American data management company with headquarters in San Francisco. Founded by the developers of Apache Spark in 2013, this company is valued at USD 28 Billion. Some creations of Databricks are Delta Lake, Koalas, and MLflow that work in the fields of data engineering, machine learning, and data science. Today the startup has offices in America, Europe, Asia, and Australia. Some famous customers of Databricks are Shell, HSBC, and Comcast.

Rivian

Rivian is an American startup founded by an MIT doctorate Robert “RJ” Scaringe in 2009. Initially called Avera Automobile, Rivian Automotives deal with the manufacture of electric vehicles and automotive technology. The company has manufacturing units spread all across the US and UK and has a net worth of USD 27.6 Billion.

Wellvis: Lagos Based Start-up Makes Coronavirus Information Widely Accessible

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One of the main challenges in the fight against the Coronavirus is the false information that may be circulating. From fear-mongering to quacks touting fake remedies, the pandemic has made it hard to tell what is true and what is not. 

State media tries to amplify the needful things and how you can combat the deadly virus but the noise generated by the false narrative can be hindering—this where Health Tech and Hospital administration have seen a renaissance. Often ignored, medical technology has come a long way in this century itself. 

Africa has been a hotbed for medical advances in the last few decades, and with the new pandemic, Wellvis is one to look out for. Doctors today are swamped with messages and texts seeking advice and also the growing number of Covid-19 patients. 

The telehealth platform seeks to bridge the gap between people and the doctor and offers primary healthcare services. The verified health workers on the platform will give you advice regarding your health and how you can go about treating. By improving the health of the general public, Wellvis is responsible for a much healthier Africa where all people have access to basic healthcare. 

You can get answers to a variety of health issues or wellness in general. They also will clarify all the doubts you have regarding the Coronavirus and direct you to the nearest facility too. Lack of information combined with poverty can be a fatal combination. Wellvis aims to avoid this and provide crucial information to every nook and cranny of Nigeria. 

What was the inspiration for founding Wellvis? 

Dr. Adesoun, one of the co-founders, says that he used to get texts, emails, and calls regarding healthcare all the time. Whether it be simple medical conditions or emergencies, he noticed that people want just the information. They may also want to confirm or debunk a rumor that they might have heard.

Whatever the case may be, he noticed that most people do not have access to primary health care. Going to a clinic was not possible for many, but consultation over the phone seemed convenient.

He then got the idea to provide quality healthcare services over the phone and that is how Wellvis came into being.

When did Wellvis start?

Testing and development were already underway in 2018 but the service was released to the public only in 2019. Offering comprehensive telehealth solutions, Wellvis was well-received by the public. General information and helpful health-related information were available to anyone with a phone connection for the first time. 

It has become one of the most useful and resourceful platforms for Africans to get their primary healthcare. Having a robust team of healthcare professionals, every African now can get basic health services. 

Services Offered

Available in both online and offline formats- Wellvis has a crowd-sourced model in which the patient actively engages in the form of questions and answers. They can get access to high-quality healthcare.

You can ask the questions either anonymously or openly on their platform and a verified healthcare professional will answer them. You can also get physical consultation and lab investigations on the platform which brings healthcare closer to the people of Africa. The portal has a few products that can be purchased at reduced prices. 

The fight against Covid-19

Wellvis has been instrumental in providing relief to families and individuals affected by the Coronavirus. They have run campaigns educating the general public about the symptoms and what measures to take in case someone near them is infected. These preventative measures have been highly successful in keeping the number of Covid-19 patients to a minimum and reduce the stigma related to the disease too.

The awareness campaign has made the public more educated about the disease and how they as a community can fight back against it. Wellvis has performed exceptionally well in Nigeria and continues to do so. 

How does the Wellvis App work?

All you have to do is log in and the app lets you assess the risk of Covid-19 infection anonymously. You will have to answer a series of questions that will range from whether you have any symptoms or the last time you were in contact with a Covid-19 patient. 

Based on what you fill in, you will be advised whether to go into self-quarantine or not. You can also consult doctors and other healthcare workers through their own medical hotline. Currently, the hotline service is only available in Nigeria, Kenya, Ghana, Cameroon, and the Gambia. 

You can also book an appointment with a medical specialist through the app who will remotely assess you. All these features combined have made Wellvis an indispensable tool during the pandemic. 

What is the Triage Tool?

The triage in accordance with the Nigeria Center of Disease Control (NCDC) can be used to categorize the Covid-19 patients. The user gets a category of either low, medium, or high risk and is told the appropriate steps that they should take next. 

This feature has been instrumental in the success of the Nigerian government culling the spread of the Coronavirus and taking care of the people affected by it. 

Existing fintech solutions handle the billing and it is very easy and simple and more and more people are warming up to online consultations. Most people who have used the platform use it mostly for nonemergency-related solutions. But with the outbreak of the virus, many have inquired about the steps to take when infected and which medicines to get.

Wellvis is on the front lines when it comes to fighting coronavirus. Ensuring that each individual has the adequate knowledge to deal with the ongoing crisis helps tremendously. The app has been wildly successful in impoverished areas too due to the telecalling nature of it. 

Anyone with a landline or mobile now has access to quality healthcare and myth-busting solutions. Whatever your condition may be or whatever your doubts are, you can always call and get them cleared in a few minutes. 

Available in 5 languages, namely English, Igbo, French, Yoruba, and Hausa, Wellvis has made quality healthcare a dream come true for many Nigerians. 

$45 Million Extraordinary Penthouse in NYC

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Wow! This $45 million penthouse is one of the most extraordinary penthouses in all of New York. Perched at the pinnacle of 1 Sutton Place South, one of Manhattan’s iconic residential buildings, this exceptional penthouse is a contemporary tour de force exemplifying the best of the best in New York.  

Designed by the illustrious Rosario Candela, the 1927 limestone-clad building belies the breathtaking modern style of the penthouse’s interiors. Once the home of noted socialite and fashion icon C. Z. Guest, the Prewar residence has been given a remarkable contemporary facelift—with chic, sleek, clean, and crisp lines—while its timeless bones allow it to remain unquestionably stylish.

A rare haven of voluminous space and glorious natural light boasts soaring ceilings and a generous scale that make it a perfect setting for sophisticated living, entertaining, and art. Expansive windows throughout afford views of the sunrise over the East River in the mornings, sunsets over the sparkling skyline of Manhattan at day’s end, and the dramatic cantilevers of the Queensboro Bridge at any hour.  

An effortless flow and an inviting ambience make the four- or five-bedroom home perfect for indoor-outdoor entertaining. The floor plan is divided into two wings—one earmarked for gatherings, the other dedicated to personal privacy. The northern entrance is used for day-to-day living, while the southern entrance welcomes guests for formal festivities.  

An impeccably appointed private elevator opens to the gallery-like foyer, a dramatic introduction to the home’s extraordinary light and scale. Anchoring this wing is the living room, one of the most important entertaining spaces in New York.

Jaw-droppingly spacious, stunningly stylish, and flooded with light, it is wrapped with gallery walls and oversized windows that turn three-directional vistas into dynamic art. Two glass doors give way to the terrace in a seamless flow. Steps away, off the skylit hallway, the colorfully chic and cozy library includes a whimsical wet bar. In the striking dining room, a wide window frames a postcard view.  

At the heart of the home, conveniently centered between the two wings, is the enviable kitchen. Inviting and tranquil, the sunlit breakfast area is a delightful contrast to the industrious chef’s space, powerfully clad and equipped in a manner befitting a professional culinarian, with an array of superior-caliber stainless-steel appliances.

Eastern and western doors open to the terrace. The southern wing also features two stylish guest bedrooms with en suite baths, expansive views, access to the terrace; discreet staff quarters that include a bath and an auxiliary elevator; and a spacious laundry room.  

Throughout the northern wing, comfort and style are of equal import. Generosity of space and abundance of light create a lively ambience in the private quarters. The serene owner’s bedroom is a cloudlike aerie seeming to float above the city, which it overlooks through a wall of windows.

Enjoying a quintessential view of the Queensboro Bridge, its luxurious bath is accompanied by two dressing areas with plentiful built-in storage and a well-lit walk-in closet. Warm and welcoming, the handsome den has been thoughtfully fitted with built-in shelves, a gracefully curved wall of windows, and its own door to the terrace. Completing this wing is a bright, comfortable office with built-ins, a fourth bedroom with an en suite bath, and an elevator.  

The entire penthouse is enveloped by approximately 6,000 square feet of terrace space accessible from every major room. The penthouse is a true urban refuge, a place of tranquility and pure privacy high above the city’s bustling pace, yet it benefits from every available amenity. Truly one of a kind, this is an opportunity not to be missed.

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Fulled by Greed? The European Super League

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Recently, a group of European football clubs, 12 in number, made a major announcement. These 12 football clubs have decided to establish the European Super League, a new midweek competition. They would be governed by “Founding Clubs.”

According to the announcement, the clubs have proposed to form their own competition with the aim to rival UEFA Championships League.

The announcement has kicked off a major controversy and power struggle that has threatened the economic balance of European football. The league’s 12 founding teams counted amongst the richest in the world owned by the billionaires, and the biggest Wall Street banks are pitted against nearly everyone else.

Participating Clubs 

The participating clubs include the Premier League’s big-six clubs. These are Tottenham, Chelsea, Arsenal, Liverpool, Manchester City, and Manchester United. The clubs that have joined as the ‘Founding Clubs’ include Real Madrid and Tottenham Hotspur. The others are Manchester United, Manchester City, Liverpool, Juventus, Inter Milan, Barcelona, Chelsea, Atletico Madrid, Arsenal, and AC Milan.

Three more clubs are likely to join ahead of the inaugural season. The clubs that are not included are French champions Paris Saint-Germain, apart from German giants Borussia Dortmund and Bayern Munich.

What do the Critics Say?

The idea of the European Super League has failed to enthrall the fan groups. Even the UK government and experts have condemned the idea. According to the critics, the emergence of the European Super League would guarantee the ‘founding clubs’ a place in the league in every season. In other words, the pursuit of financial gain and self-interest would sacrifice the spirit of competition. 

Why the Decision Now?

According to the clubs, the Super Leagues comes about at a time when the global pandemic has enhanced the instability in the current economic model of European football. The Founding Clubs have been trying to improve the quality of European competitions for several years. Their goal has been to create a format where top players and clubs may compete regularly.

The pandemic is a pointer to the need for a sustainable commercial approach and strategic vision for the European football pyramid.

The Money Factor

According to Kaveh Solhekol, Sky Sports News reported the sole reason for the European Super League to have come into existence is money. Covid-19, the global pandemic has hit the finances of the biggest clubs across Europe. The European Super League promises to lift even the poorly performing clubs with meager finances. For instance, a club like Man Utd, playing the Champions League, according to Kaveh Solhekol, barely makes £40m to £80m when they win on a good year. This new competition will transform their fortune if they play. They would get a check of £250m-£300m, to begin with. Their future would be further secured with three times more money per season in comparison to the Champions League. In addition, they can look forward to garnering £200m-£250m in TV rights.

Fuelled by Greed

According to the Union of European Football Associations (UEFA) President Aleksander Čeferin, the breakaway clubs are driven by nothing except greed.

The founding clubs as ESL members will have a structure like the National Football League, or Major League Baseball with eye-popping funds from merchandising and media rights.

However, this format runs counter to the European tradition of football rooted in neighborhoods of the industrial working class. Here the sporting talents alone decide the tide in fortune. In other words, the poorest clubs can rise to the top based on their sporting performance. The richest clubs, on the other hand, could never hope to salvage their reputation on the strength of money, if they lost.

Damage to the Champions League

The founding clubs have been accused of insulating themselves off from competition to conveniently orchestrate a massive cash grab. An unfortunate consequence of this would be the harm caused to smaller competitors. It may potentially destroy the Champions League, which attracts the top competitors from across Europe.

Club Owners

If we look at the background of the club owners, the real reason behind the emergence of the Super League – money – becomes evident. They are all billionaires driven by the predominant greed factor.

At the helm of Liverpool is the Fenway Sports Group held by American billionaire John Henry, who owns the Boston Red Sox. Stan Kroenke is another American billionaire. He holds franchises including the Denver Nuggets and the LA Rams.

There are other billionaires like Roman Abramovich, the Russian oligarch, and the Emirati royal Sheikh Mansour bin Zayed. Abramovich owns Chelsea, while Mansour bin Zayed is the owner of Manchester City.

Chinese investors hold inter Milan. Elliott Management, owned by the US billionaire Paul Singer is the driving force behind AC Milan. The well-known Agnelli family that made money from several ventures, including carmaker Fiat, have been the long-time owners of Juventus.

Manchester United is owned by the Glazer family. This family also owns Tampa Bay Buccaneers.

The clubs that are absent from the ESL include Bayern Munich and the teams in Germany and France. In Germany, commercial investors are forbidden by law from controlling more than 49% of the major clubs. President Emmanuel Macron of France is clearly against the new league.

It is not known if the League can survive the opposition and the backlash. The protesting fans outside the stadium continue to demonstrate their resistance holding a banner that reads, “Created by the poor, stolen by the rich”. If they survive the opposition, the founding clubs will make several hundred million dollars every season selling off their broadcasting rights. While Disney and Facebook are likely bidders, the other powerful media houses have distanced themselves from the show. The three potential contenders amongst them include BT (BTGOF) Sport, Amazon (AMZN), and Comcast (CMCSA) -owned Sky.

The media response is probably the outcome of the political outcry. Boris Johnson, the UK Prime Minister in a statement clarified that the British government was looking for possible options including legislative to stop the League. Since the League has powerful financial backers such as JPMorgan Chase (JPM), it is not known which way the outcome will tilt. 

Creating A Global Brand

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Build a Strong Brand Culture

Creating a global brand is one that transcends countries and cultures to create strong customer relationships. Building a strong and consistent brand culture that remains familiar to consumers in all world markets is essential to creating a global brand.

A brand’s culture is made up of the values and norms that represent the brand. Products, in turn, reflect the brand’s personality. Brand culture communicates a company’s core business proposition and a compelling reason for buying its products or services. Culture helps consumers to form long-term, mutually beneficial, emotional, and functional associations with your brand.

Before a foundation for your brand can be established, its core attributes, personality, and positioning (how consumers perceive the brand in terms of low vs. high quality, cost, and features etc) must be determined by evaluating internal strengths and weaknesses as well as your target market, consumers, consumption habits, and competitors. In addition, macro-level external factors such as political, cultural, environmental, social and technological environments along with changing consumer trends will need to be considered. Accounting for all these details in one worldwide brand is not an easy task and only a few out of the millions attempting to achieve this feat actually succeed.

The best way to globally communicate your brand identity and distinct positioning messages is via standardized packaging graphics.

For instance, irrespective of global location, Coke represents ‘happiness’, Pepsi and Nike represent ‘individuality’, Red bull evokes a sense of ‘adventure’ while Apple is synonymous with ‘innovation’.

Select the ‘Right’ Brand Name

A brand name is an essential distinguishing feature of a brand. It gives your brand its identity, triggers recall and recognition and helps create trust relationships with customers. Finding a multi-lingual product/service brand name that is unique and equally successful across countries and cultures is not as easy as it sounds. Development of a fitting brand name is integral to your brand’s global success; therefore in-depth research must be undertaken before a decision is reached.

Ideally, your brand name should be simple, relevant to the product or service in question, easily pronounceable, (preferably) must have no inherent meaning and should not require translation. Made-up words such as ‘Pepsi’ and ‘Tesco’ are some of the most successful brands in the world today. Furthermore, the name must be free of negative connotations and should not even slightly replicate or resemble any existing brand names.

Embarrassing situations for brands such as Nokia’s ‘Lumia’ (literally meaning ‘prostitute’ in Spanish) and the failure of French drink ‘Pschitt’ in the American market exemplify the importance of name selection in global branding. Once decided upon, your brand name should not change over time, as this tends to confuse the customers and can be detrimental to overall brand equity. That being said, changing the name slightly to cater to different markets around the world may not be as negative as one might think.

Think Local, Act Global; The Glocal Phenomenon

Adapting products/services to meet local needs and tastes is essential to building a unified, global brand. For a global brand to be successful, it must retain its autonomy while adhering to local sensitivities. Brand values and culture should be evident in all markets, and the actual marketing efforts might need to be different, as some concepts don’t always translate between cultures.

Starbucks has achieved its global standing as the world’s biggest coffee company because of its ‘glocalization’ efforts. It has different menus for each country and is constantly working on adding variety to its international offerings. Some localization examples include tiny-sized beverages for the Japanese market (because they prefer smaller sizes), the special ‘Marshmallow Mocha’ and ‘Moka Praline’ available only in its France and Spain stores and a drastic move away from its coffee-centric ways in China, whereby it launched a tea-themed Starbucks location in Shenzhen with nine new tea drinks along with traditional Chinese cookies in response to the demands of local consumers. Furthermore, it has opened several ‘concept stores’ in Europe, Africa, and the Middle East and sells products geared exclusively to each region.

Richard Branson of the diverse and successful ‘Virgin’ brand has partnered with Indian producer/director Shekhar Kapoor and writer Deepak Chopra to start a venture that will publish and market comic books based on Indian mythologies.

McDonald’s serves as a classic example of a brand that has done an extraordinary job in this regard. It has tweaked its products to cater to various tastes based on geographic, ethnic, religious, and cultural differences (‘McAloo’ and ‘McIbérica burgers to satisfy the needs and preferences of the Indian and Spanish markets respectively). It would be best if you also considered legal restrictions that pertain to specific regions (concerning sale, advertising, packaging requirements, etc.) to avoid reputation-damaging legislative action. ‘Ax’ deodorant’s advertising campaigns in the US, for example, are very different from those in Muslim countries such as Saudi Arabia and Pakistan, though they have the same underlying theme.

However, it is imperative to maintain standards in all respective markets. Negative perceptions about quality comprise once created spread like an uncontrollable virus and can cause irrecoverable blows to your brand’s global appeal. Many brands have had to spend millions to revamp their images following such incidents. Nike serves as a historical example, as its violation of child labor laws led millions of consumers worldwide to boycott its products.

How Ben Francis Took Gymshark from Small Startup to $1.3 Billion Brand in Just Eight Years

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Like Apple, Microsoft, Google, Amazon, and many other revolutionary companies, Gymshark had humble beginnings– it was started in the founder’s parent’s garage.

When Ben Francis, only 19 when he started Gymshark, he had no intention of creating a global brand. He started the company with a few friends back in 2012 as a way to get more involved with the fitness industry. Now, just nine years later, Gymshark is valued at over a billion dollars.

There’s no question that Gymshark serves as a universal example of how to build a massively successful brand. Here are five things that helped Gymshark quickly outpace the competition and become one of 25 companies in UK history to achieve unicorn status.

Staying True to their Target Niche

One of the most important pillars of any successful business is to establish a rock-solid target niche. That’s exactly what Gymshark did from the start.

As an avid gym-goer, Ben spotted a gap in the sports apparel market. At the time, there were few companies out there that were offering functional and fashionable gym wear at an affordable price.

Ben understood that young people, like himself, wanted to look good at the gym. However, most high-quality, fashionable gym apparel lacked affordability and didn’t appeal to a younger demographic. The teenage entrepreneur took it upon himself to fill this gap. Since day one, Gymshark has catered exclusively to young gym-goers, ages 16-30, who want fashionable and effective workout attire.

How committed was Ben to manufacturing exceptional sports apparel?

So committed that he learned how to sow and produced the very first Gymshark apparel by hand.

The brand owes much of its success to the founder’s devotion and unwavering commitment to producing flattering and functional performance wear for fellow fitness fanatics.

Developing an Innovative Marketing Strategy

Believe it or not, Gymshark was one of the first companies to tap into the power of influencer marketing. This played a large role in the company’s success and continues to be a central part of its marketing strategy.

Around the time Gymshark was just getting started, fitness influencers were becoming popular on Instagram and Youtube. Ben, passionate about fitness, describes being obsessed with popular fitness vloggers like Scott Herman, Steve Cook, and Lex Griffin. As a massive fan, he sent several vloggers Gymshark merchandise in the hopes that they would like his product and wear it in a vlog.

This strategy turned out to be incredibly effective, and from there the first ‘Gymshark athletes’ were born.

Although ‘Influencer Marketing’ is now common practice, it was Ben’s genuine admiration for these athletes that helped his company gain traction with this revolutionary marketing strategy.

Providing Unparalleled Customer Service

Ben maintains that running Gymshark has never been about the money. What the founder truly cares about is meeting customer needs. This focus on customer service was made clear in November of 2015. Gymshark’s website went down for 8 hours during their Black Friday sale- one of the company’s two major annual sales- making it impossible for customers to shop.

Instead of cutting their significant losses, Gymshark’s founder responded by hand-writing 2500 personalized letters to customers who were unable to purchase during the crash, offering extended discounts on their merchandise.

This level of customer service is what has set Gymshark apart and helped earn the trust of their customers.

Focusing on Building Relationships

Beyond their exceptional customer service, Gymshark increased brand loyalty by focusing on building relationships. The company is known for fostering connections with its customers and athletes through its offline meet-ups, expos, and pop-up shows.

During these wildly popular events, fans can meet their favorite Gymshark athletes, partake in fun activities, and shop the latest merchandise. However, there’s a deeper purpose to these events. Customers come away with a sense of belonging like they are part of one big gym shark family.

Ben explains his vision in an interview with Draper’s Magazine saying,

“If I wanted to meet, say, a Nike[-sponsored] athlete, the closest I’m likely to get to them is if I pay to go to a football game and see them from the stands. We want our team to be as accessible as possible to the wider Gymshark community.”

Creating this strong sense of community on a large scale has been an integral part of the company’s success.

Being Surrounded by the Right People

It takes a village to build a billion-dollar company (or just about.) Although Ben is the founder and majority stakeholder, he’s the first to admit that he couldn’t do it alone. In fact, in the early days, having the support of his close friends and family was what allowed Gymshark to grow so rapidly.

In his Youtube video, ‘How I started the UK’s Fastest Growing Company: My Gymshark Story,’ Ben tells the story of Gymshark’s first appearance at the UK’s BodyPower expo. The booth was so busy that two of his friends skipped their final university exams to come help out.

It’s this type of support that’s helped Gymshark reach the big leagues. Without it, Gymshark might never have gotten off the ground.

In 2017, Ben appointed Stever Hewitt as CEO. Ben admits that he needed to bring a more experienced hands-on board to take Gymshark to the next level. Ultimately, it’s Ben’s willingness to prioritize the growth of his company over ego that’s helped this 20-something scale his company to a $1.3 billion valuation.

Ben lives by the philosophy that “You need to be constantly around people who give you a reality check, people who are better than you.” It’s this philosophy that’s helped his company grow immensely.

Final Take-Away

Throughout his Gymshark journey, Ben Francis has been adamant about two things: staying humble and being a visionary. Ben’s journey reminds us that great ideas are just the start, you have to be truly committed to creating value for your customers and staying true to your brand.

45 Great Leadership Quotes

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1.     “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” — John Quincy Adams

2.     “Leadership is the capacity to translate vision into reality.” — Warren Bennis

3.     “You don’t lead by pointing and telling people some place to go. You lead by going to that place and making a case.” –Ken Kesey

4.     “Leadership is all about people. It is not about organizations. It is not about plans. It is not about strategies. It is all about people-motivating people to get the job done. You have to be people-centered.” — Colin Powell

5.     “A man who wants to lead the orchestra must turn his back on the crowd.” — Max Lucado

6.     “No man will make a great leader who wants to do it all himself, or to get all the credit for doing it.” — Andrew Carnegie

7.     “Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.” — Sam Walton

8.     “The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.” — Jim Rohn

9.     “Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.”– Norman Schwarzkopf

10.  “Anyone can hold the helm when the sea is calm.” — Publilius Syrus

11.  “Successful leaders see the opportunities in every difficulty rather than the difficulty in every opportunity.”– Reed Markham

12.  7. “The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.” — Ronald Reagan

13.  “To add value to others, one must first value others.” — John Maxwell

14.  “A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to the needs of others. He does not set out to be a leader, but becomes one by the equality of his actions and the integrity of his intent.” — Douglas MacArthur

15.  “There are no office hours for leaders.” — Cardinal J. Gibbons

16.  “I can give you a six-word formula for success: Think things through–then follow through.” — Edward Rickenbacker

17.  “One of the tests of leadership is the ability to recognize a problem before it becomes an emergency.” — Arnold Glasow

18.  “I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody.” –Herbert Swope

19.  “True leadership lies in guiding others to success–in ensuring that everyone is performing at their best, doing the work they are pledged to do and doing it well.” — Bill Owens

20.  “Control is not leadership; management is not leadership; leadership is leadership. If you seek to lead, invest at least 50 percent of your time in leading yourself–your own purpose, ethics, principles, motivation, conduct. Invest at least 20 percent leading those with authority over you and 15 percent leading your peers.” — Dee Hock

21.  “The growth and development of people is the highest calling of leadership.” — Harvey S. Firestone

22.  “Management is doing things right; leadership is doing the right thing.” — Peter F. Drucker

23.  “The function of leadership is to produce more leaders, not more followers.” — Ralph Nader

24.  “Leadership is the capacity to translate vision into reality.” — Warren G. Bennis

25.  “Effective leadership is not about making speeches or being liked; leadership is defined by results, not attributes.” — Peter F. Drucker

26.  “A leader is one who knows the way, goes the way, and shows the way.” — John Maxwell

27.  “Leaders think and talk about the solutions. Followers think and talk about the problems.” — Brian Tracy

28.  “Become the kind of leader that people would follow voluntarily, even if you had no title or position.” — Brian Tracy

29.  “You manage things; you lead people.” — Grace Murray Hopper

30.  “Leadership is not about titles, positions, or flowcharts. It is about one life influencing another.” — John C. Maxwell

31.  “People buy into the leader before they buy into the vision.” — John C. Maxwell

32.  “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” — Jack Welch

33.  “Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.” — Peter F. Drucker

34.  “Leadership and learning are indispensable to each other.” — John F. Kennedy

35.  “The role of leadership is to transform the complex situation into small pieces and prioritize them.” — Carlos Ghosn

36.  “Real leadership is leaders recognizing that they serve the people that they lead.” — Pete Hoekstra

37.  “All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. This, and not much else, is the essence of leadership.” — John Kenneth Galbraith

38.  “The task of leadership is not to put greatness into humanity, but to elicit it, for the greatness is already there.” — John Buchan

39.  “Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand.” — Colin Powell

40.  Leadership is not magnetic personality, that can just as well be a glib tongue. It is not ‘making friends and influencing people,’ that is flattery. Leadership is lifting a person’s vision to higher sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.” — Peter F. Drucker

41.  “Great leaders are not defined by the absence of weakness, but rather by the presence of clear strengths.” — John Zenger

42.  “The supreme quality of leadership is integrity.” — Dwight D. Eisenhower

43.  “As we look ahead into the next century, leaders will be those who empower others.” — Bill Gates

44.  “Leadership is an action, not a position.” — Donald McGannon

45.  “Good leaders set vision, missions, and goals. Great leaders inspire every follower at every level to internalize their purpose, and to understand that their purpose goes far beyond the mere details of their job. When everyone is united in purpose, a positive purpose that serves not only the organization but also, hopefully, the world beyond it, you have a winning team.” — Colin Powell

Building a Team of Leaders

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Every small business starts with limited capital and resources. Initially, the CEO is trying to accomplish multiple tasks to avoid hiring excessive labor. As the company develops, the labor force increases and the CEO is forced to delegate tasks and create teams to organize his company and its departments in order to make optimum use of his labor resources.

A team of business people contains a number of professional who may have complimentary or similar set of skills needed to achieve and complete various business related tasks. There is usually a single team leader in every team and the team as a whole, is often held responsible for its performance, goals, and achieved targets.

Teamwork can often benefit a developing business greatly as better organization and task delegation becomes possible. The CEO is then responsible for managing the company as a whole and communicating with various team leaders to run the company efficiently. Being part of a team can also improve morale of the employees as they will get a sense of belonging and within every team, the opinion of each individual will be heard and taken into consideration, giving them due importance and a listening ear.

Steps to Building a Team

In order to build a successful team, a CEO needs to keep the following steps in mind:

1.    Have a Purpose

If you are creating a team of leaders, you need to have a clear and defined purpose that you want the team to achieve. Whether the team is created solely for the completion of a difficult project or whether it will be assigned a particular department of the company to manage on its own, a team must have its goals to achieve.

2.    Select Team Members

Each person included in the team should be able to contribute something to it. Make your selection carefully and choose people that can enhance each other’s performance and have complementary skill sets so that they can work well and achieve the team goals collectively.

3.    Pick a Leader

Designate a team leader yourself or ask the members to vote for one from amongst themselves. This leader will be responsible for team performance and will report to you directly.

4.    Delegate Tasks

Task delegation is important for a smoothly working team. As the owner of your business, you can choose to take this job on your shoulders or ask the team leader to assign responsibilities to each team member according to their skills and strengths.

5.    Discuss Problems

Meet with the team leaders frequently to discuss developments and progress. Furthermore, schedule meetings with the entire team once in a while, to discuss any problems or obstacles that they might be facing. Tackle these effectively.

6.    Set Deadlines

No matter how small scale your business might be. There must be a completion date and deadline for even the smallest of projects this will improve efficiency of your company as the work will always get done on time.

7.    Evaluate Performance

The CEO does not need to handle each team personally, but he or she does have to oversee the business and working of the teams. Evaluate the performance of every team from time to time. If a team is lacking efficiency, discover the reasons and sort out the problems to optimize their work.

Using these seven small steps, a CEO of a business can develop a team of employees into a successful working unit. Now, the question arises, what is a successful team or how can a team’s success be determined?

Characteristics of an Efficient and Successful Team

To better understand a team’s success, you need to evaluate it on the basis of its characteristics as well as performance. Every successful team will have these defining characteristics:

  • Good Understanding of the Goals to be Achieved

A team that is working towards progress will have a clear concept of the goals that they are supposed to reach.

  • Striving to Achieve Common Aims

The awareness that each person on the team is working for the same aim is a strong motivator for its members.

  • Working Together with Coordination and Collaboration

Coordinating efforts and working together as a single unit to bring a project to completion is the biggest indicator of a successful team.

Importance of Building a Team of Leaders

Some CEOs feel that task delegation and team building often take the control of the company out of their hands. However, in most cases, building teams of efficient employees that can help one another and balance each other’s skills, is an important part of developing a business further. A few key reasons for team building include:

a)   Wide Range of Opinions

A group of employees that are combined together in a team often have different strengths and expertise. Accordingly, they will have different and varied opinions regarding a single project. More qualified and more experienced personnel might be able to give better and more implementable solutions as compared to others who are not experts in the field. Hence, when the team meets to discuss its plan of action, a diversity of views can actually improve the means by which a particular goal is achieved.

b)   Proper Representation of the Whole Company

For a company meeting, one member or leader from each team can be asked to attend and share their views. If the entire staff is divided into small manageable teams, each standing for a particular department of the company, a proper representation of the corporation can be made without inviting the whole labor force.

c)    More Eyes to Note Important Details

When a team is assigned a task, every individual member studies its details and often, one person can catch minute errors or key points that others have missed. Hence, having more eyes going over project details allows for more efficiency and accuracy in work.

d)   Continuous Progress in the Absence of Team Members

A team is build up of many members and each is delegated a specific task according to their skills. As a result, the team does not come to a standstill because of the absence of one or more members. The present employees are aware of the work that they have been assigned and can continue to work on it even if their colleagues are unavailable. This allows work to continue smoothly without interruptions.

Considering the importance of building a team, every CEO should strive to achieve it, as task delegation and management are qualities of a true leader and can help you in making big decisions for your company by consulting your teams and team leaders.

Rafi Nova — A Unique Marriage of Sustainability and Adaptability

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Becoming the founder of a successful business is difficult enough during regular market conditions. And in the throes of a pandemic, entrepreneurship becomes seemingly impossible.

However, while plenty of businesses have been struggling on the brink of financial ruin, an intriguing countertrend has appeared, where a significant number of new businesses have sprung up. Times like these increasingly prove the truth behind the “when there’s a will, there’s a way” adage — Adam and Marissa Goldstein are the perfect example of that.

An Unlikely Success

Last February, the couple started their own business called Rafi Nova — dedicated to the manufacturing and selling of adventure travel backpacks. The company was founded with sustainability and fairness in mind, providing decent rates for the Vietnamese female workers who stitched the backpacks. However, as you might have guessed already: the pandemic has not been kind to the travel accessory industry.

As both international and even domestic travel suddenly ceased worldwide, the prospects for their company grew increasingly grim. After all, people weren’t able to plan a trip to the supermarket — let alone a traveling adventure that would require a Rafi Nova backpack. By all accounts, it seemed to be the worst moment that the Goldstein couple could have chosen to start a company in the travel fashion niche.

When money started drying up, and revenue was practically non-existent, the couple decided to at least do some good work — they put their Vietnamese workers to the task of stitching face masks; with the intent of donating this equipment to medical workers and other essential staff across the United States.

They believed it was their duty to help people in need. But soon enough, the opportunity to do some good business appeared as well. Plenty of their friends and family began asking them to sell the masks, having heard that their production had shifted towards these much-needed products.

Without much forethought, one day Marissa took a selfie with one of their newly produced masks and posted it with a simple message: “We have masks.” It took less than 24 hours for them to receive more than $20,000 worth of orders.

Fast forward half a year, and you can see that they’ve never looked back since then. Today, their company numbers more than 60 workers in Vietnam and the United States combined. Seeing as demand has been predictably high, they’ve managed to expand into other product lines, with a new facility having been opened in October of 2020.

An Uncertain Market

This is just one of the examples of how the pandemic has shifted the ground beneath entrepreneurs worldwide. And yet, both in Silicon Valley and across the globe, startups are experiencing a different situation than usual economic recessions of old.

Usually, a recession spells disaster for most startups. After all, these are the most fragile companies, and many potential entrepreneurs decide to hold their plans for better times for fear of failure in uncertain times.

However, this time around, the number of US-based startups has actually increased in an otherwise gloomy market. It’s not clear whether these new entrepreneurs are people who were forced to seek new income sources due to job losses, inventive people like the Goldsteins grasping a unique opportunity — or a combination of the two, which is most likely.

One thing is certain — there has never been an economic downturn of this particular nature. The modern economy has never experienced a situation where huge parts of the globe were completely shut down for months. Naturally, this has hit service companies the most — but even there, some entrepreneurs have managed to make the best of an intensely bad position.

Rafi Nova Marches On

As for the entrepreneurial couple behind Rafi Nova — their life has changed for the better in an unlikely way. These days, their family lives between Boston and Vietnam. Their exploration route through remote South Asian villages has led to remarkable bonds with local Vietnamese families; they’ve since grown fond of the many art forms and the cuisine found in the area.

When it comes to their textiles, they are still as humanely processed as at the start of their companies; all masks, pouches, and backpacks they still produce are purchased from local Hmong artisans at fair prices. The Goldsteins put much stock into the locals’ creative efforts and the contribution they make to the Hmong community.

It’s worth noting that the success story of Rafi Nova is made all the more inspiring by their dedication to ethics and fair trading. Their purchasing of materials directly from local Vietnamese artisans shows a willingness for honesty and openness that should be a loud example to many other textile manufacturers.

At the very core of Rafi Nova, we can find one primary value — family. Their work provides much-needed income to local families in Southeast Asia while fostering a sense of community with their suppliers. The Goldsteins imbue a sense of honesty and familiality into each of their products — definitely not a bad way to thrive in times perceived as hard for entrepreneurship!